A quantitative analysis of the sustainability goals of eight major food processors: ADM, H.J. Heinz, Bunge, Danone, General Mills, Kellogg, Kraft Foods, Nestle and Tyson.
Goals signal intent and drive behavior. Some companies use public announcements of sustainability goals to signal their commitment to become sustainability leaders and to compete for superior positioning with their rivals. In dozens of interviews with sustainability executives, however, we have observed that companies’ practices for selecting and managing sustainability goals vary widely.
The framework presented here allows companies to benchmark their own goals against those of other companies.
The source of the data used in this analysis is the companies’ latest published sustainability reports. Published 2011.
Pages: 5; Figures: 3
Outline
Key Questions
Key Finding
Goals and Targets Drive Change and Competitive Differentiation
Food Producers’ Goals Are Overwhelmingly Focused on Operations
Food Processors Publicly Adopt an Average of 6 Sustainability Goals
GHG Emissions Receives Most Focus; Water Less So
Sources
Methodology
Figures
Figure 3 Number of Goals per Issue
Green Research 