Beer, Wine and Spirits Makers Have Few Public Sustainability Goals, Diverse Approaches

Unique Tool Benchmarks Alcoholic Beverage Makers’ Environmental Sustainability Goals

New York City (August 15, 2011) – Green Research, a New York-based corporate sustainability research and advisory firm, today released its benchmark of the environmental sustainability goals of the major global makers of alcoholic beverages. “There are significant differences among these companies,” said David Schatsky, principal analyst and founder of Green Research. “Yet all have between two and five public sustainability goals—a smaller number than we find in other industries.”

Corporations are beginning to compete on the strength of their commitments to environmental sustainability. Till now, though, they have lacked tools to help them benchmark their environmental aspirations against competitors.

Green Research inaugurated a new benchmarking tool by publishing a series of reports focusing on key industries with global scope. The first reports covered the computer industry, the telecommunications and banking industries, food processing and pharmaceuticals. This new report looks at the major players in the global beer, wine and spirits industry: Anheuser-Bush, Asahi, Brown-Forman, Carlsberg, Diageo, Fosters, Heineken, Kirin, MillerCoors, Molson Coors and SABMiller.

Among the other findings are that the company’s goals illustrate very different approaches. Every one of Kirin’s goals, for instance, deals with the same issue: reducing greenhouse gas emissions. Anheuser-Busch and MillerCoors, however, take a “portfolio approach”: each of their goals addresses a different environmental sustainability issue. “Just because a company has not announced a specific goal for a particular sustainability issue, doesn’t mean that it’s not working on, talking about and making progress on that issue,” said Schatsky.  “But since goals signal intent, companies should consider the message their goals are sending.”

The alcoholic beverage industry sustainability goals benchmarking research is available online at To learn more about the research, please visit or contact David Schatsky at 646-783-8337 or

David Schatsky


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